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Business Solutions with USPS® - The Basics

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This article provides small and medium businesses URL links that lead to important USPS® resources to assist with everyday business needs, such as: marketing campaigns, Every Door Direct Mail® (EDDM®), shipping best practices, ordering supplies, package pick-ups, package drop-offs, a pricing calculator, and shipping solutions like Click-N-Ship®.

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Small Business Onboarding Info
 

Additional Business Resources

How does Direct Mail compare to other advertising methods?

Comparison between EDDM and other methods.

Many marketers have found that a mailing's response will be higher when it's part of an integrated campaign which, also, includes advertising in the print or broadcast media.

  • The resulting "recognition factor" can work in favor of a mailing and bolster its results.
  • If Direct Mail is your only advertising vehicle, you may want to adopt a different creative approach than when your offers are supported by other media.
  • It is true that, for mail, the expense per-thousand is greater than those of the print and broadcast media.
  • However, mail's expense per response and in many cases its expense per sale is in fact the lowest of any advertising medium.
  • Recall that, by definition, the CPM figure refers to the expense per thousand people reached. Most broadcast and print vehicles include a considerable amount of "waste circulation," bringing your message to thousands or even millions who are simply not interested in your product or service.
  • But with mail's precision targeting, a marketer can zero in directly on the right people, and not spend funds reaching large numbers of the wrong people.
  • With mail, you pay to contact fewer individuals, and every one of them really matters so the result is the industry's hardest-working advertising dollar. 

What are the Shipping Options for Small Business Owners?

How Do I Get Started with Every Door Direct Mail – Retail® Service and Every Door Direct Mail® Service?
  • You can learn more about Every Door Direct Mail – Retail® service and Every Door Direct Mail® service by visiting www.usps.com/everydoordirectmail. Here you get started with the program, download the necessary documentation needed for your mailing, and begin planning which areas you want to target by using our free online mapping tool.
  • Please refer to the User Guide for more information. If you still have questions, you can speak to your local Postmaster or call customer service at 877-747-6249.

Shipping Products and Services

eCommerce Web Tools

The USPS Web Tools® API library gives eCommerce website shopping carts and shipping software access to valuable USPS® data - free of charge! You can check shipping rates, track packages, and schedule a package pickup all through USPS Web Tools.

Additional Resources

Pay, Print and Ship Online

Marketing Mail Tools

USPS® offers a variety of marketing campaign options for small businesses with a range of mail service classes and postage rates. Our products allow small businesses to engage consumers with integrated mail and digital marketing campaigns that generates additional consumer impressions, interactions, and insights that will help to grow your business and acquire new customers!

Learn about the variety of direct marketing campaigns to engage and connect with your customers:
 

  • What is Every Door Direct Mail®?

Every Door Direct Mail is our free online mail route mapping tool that can target addresses for small businesses advertisements. Just create mail pieces on your own, select postal routes and pay for postage online, and bring them to your local Post Office for delivery. Learn more about how EDDM can help grow your business by targeting the right demographics in specific areas.
 

  • What is Informed Delivery® Marketing?
USPS Informed Delivery® allows you to engage customers through integrated mail and digital marketing campaigns.  See how you can reinforce your call-to-action and drive customer responses with digital mail previews that are tied to physical mail pieces arriving in mailboxes soon.  Learn more on how Informed Delivery marketing the averages at 94% open rate.
 
  • What is Customized Direct Mail®? 
Make your advertising mail piece work harder for your business. Build a custom direct mail campaign by taking advantage of extras and add-ons offered by USPS® and many third-party websites. These programs add customization, appeal, and clear calls to action. 
 
  • What is Product Promotions & Incentives?

USPS® has developed Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS® expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 6 months.
 

  •  What is Irresistible Mail®?

Memorable mail in vibrant colors and lifelike textures commands attention. We call it Irresistible Mail®. Direct mail delivers. Come explore the USPS® innovation gallery to see how far mail can take you—and what it will return. 
 

  • Who are approved printers?  

Want experts to help you get your message into the hands that matter most? Third-party direct mail marketing professionals can do all or part of your advertising campaign to reach current and new customers. 

What is USPS Marketing Mail®?

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TitleBusiness Solutions with USPS® - The Basics
URL NameBusiness-Solutions-with-USPS-The-Basics
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